Coca-Cola’s Misleading Obesity Research

The Coca-Cola Company

The Coca-Cola Company is a total beverage retailer, manufacturer, and marketer of non-alcoholic beverage concentrates and syrups.

The company offers more than five hundred brands from soft drinks to waters, from teas to coffees, from juices to kombuchas in over two hundred countries and territories. Its chief product is Coca-Cola.

Coca-Cola is the largest producer of sugary beverages in the world.

Coca-Cola Says Its Drinks Don’t Cause Obesity

Coca-Cola faced several ethical controversies. And one of them was the manipulation of obesity research through a not-for-profit organisation called Global Energy Balance Network (GEBN) to mislead consumers.

Coca-Cola funded GEBN to publish false information by promoting the idea that to avert obesity you do not need to bother about eating less or drinking less soft drink, you just have to be more active and exercise.

The Network said obesity is caused by other factors, not drinking coca cola to protect Coca-Cola’s sales. Meanwhile, Coca cola contains sugar and caffeine which are unhealthy.

A twelve oz Coca cola contains thirty-nine grams of sugar. Coca-Cola offered financial and logistics support for GEBN whose website was registered to Coca-Cola’s headquarters in Atlanta, Georgia.

The beverage retailer also gave over $4 million in project funding to two university lecturers Steven Blair and James O. Hill who were founding members of the organisation.

According to some health experts, GEBN’s message about exercising more and bothering less about cutting calories is misleading and aimed to divert attention away from previous studies about sugary drinks and their association to obesity and diabetes.

Critics particularly argue that Coca-Cola is “using the new group to persuade the public that physical activity can offset a bad diet despite evidence that exercise has only a slight impact on weight compared with what people consume.”

According to Coca-Cola, its drinks do not cause obesity. The company said that it partners with some of the leading experts in the fields of nutrition and exercise.

According to Coca-Cola, it is crucial to them that the researchers they work with share their own views and scientific findings, despite of the outcome, and are transparent and open about their funding

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