Coca-Cola’s Misleading Obesity Research

Coca-Cola’s Misleading Obesity Research

The Coca-Cola Company The Coca-Cola Company is a total beverage retailer, manufacturer, and marketer of non-alcoholic beverage concentrates and syrups. The company offers more than five hundred brands from soft drinks to waters, from teas to coffees, from juices to kombuchas in over two hundred...... Read more

Apple Inc. SWOT Analysis

Apple Inc. SWOT Analysis

Straight to the point! Apple’s strengths Most valuable brand Apple Inc. is the world’s most valuable brand with a brand value of $322 billion. Efficient research Apple builds commitment into its product designs. Heedful study is integrated, and further research is conducted to help understand...... Read more

Apple’s Defensive Strategy

Apple’s Defensive Strategy

Apple decided to play a safer strategy after a successful period since they introduced the iPhone, the iPod, and the iPad. The company continues to meet and satisfy their customers’ needs by introducing more similar products and not just by focusing more on innovation. The iPhone 5 in 2012, the...... Read more

An Analysis of Apple’s Offensive Strategy

An Analysis of Apple’s Offensive Strategy

Apple aims to achieve technological and market leadership by staying ahead of its competitors with introduction of new products. It organises three to four events in an average year to introduce its new products. In 2020, the company released the iPhone 12 lineup, a new iPad Air and iPad Pro...... Read more