Apple’s Defensive Strategy

Apple’s Defensive Strategy

Apple decided to play a safer strategy after a successful period since they introduced the iPhone, the iPod, and the iPad. The company continues to meet and satisfy their customers’ needs by introducing more similar products and not just by focusing more on innovation. The iPhone 5 in 2012, the...... Read more

An Analysis of Apple’s Offensive Strategy

An Analysis of Apple’s Offensive Strategy

Apple aims to achieve technological and market leadership by staying ahead of its competitors with introduction of new products. It organises three to four events in an average year to introduce its new products. In 2020, the company released the iPhone 12 lineup, a new iPad Air and iPad Pro...... Read more

Apple’s Organisational Structure

Apple’s Organisational Structure

Apple’s organisational structure is one of the major factors of the company’s success. There are sixteen top executives under Apple’s CEO Tim Cook. Apple has a hierarchical and functional structure which have been created and developed by Steve Jobs to guarantee focused realisation of his...... Read more

How can Walmart Break Its Cultural Constraint?

How can Walmart Break Its Cultural Constraint?

Walmart can break its cultural constraints by adjusting its business model to the culture of the foreign country they want to enter for internal expansion. The company must conduct diligent research about the foreign culture prior to entry. The American culture is different from many foreign...... Read more

Why Did Walmart Fail to Enter the Japanese Market?

Why Did Walmart Fail to Enter the Japanese Market?

Walmart entered the Japanese market in 2002 but failed to adjust their business model and operations to the Japanese culture. The American multinational retail corporation failed to understand the consumers and retail environment in Japan. Japan is a smart market for retailers due to its massive...... Read more